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The Blog

All articles, analysis and deep dives — game design, industry trends, and everything in between.

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Retention Is Everywhere — The Complete Mobile Game Retention Playbook

From D1 benchmarks to 12 battle-tested strategies — everything separating the top 10% from the industry average, with the data to back it up.

Mobile Market

Nikhil Gorvadiya · Jul 23, 2026

The Mobile Gaming Metrics Bible

Every KPI in mobile gaming — DAU, ARPDAU, LTV, ROAS and 17 more — explained with real formulas, worked examples, and industry benchmarks.

Mobile Game Design

Nikhil Gorvadiya · Jul 16, 2026

Do Mobile Gamers Even Read? The Truth Behind In-Game Info

Only 10–30% of players engage with tutorials or game lore. We break down why most mobile gamers skip the text — and what smart designers are doing about it.