Retention Is Everywhere — The Complete Mobile Game Retention Playbook
From D1 benchmarks to 12 battle-tested strategies — everything separating the top 10% from the industry average.
Read article →Deep dives into game design, industry trends, and the business of play — written for people who can't stop thinking about games.
From D1 benchmarks to 12 battle-tested strategies — everything separating the top 10% from the industry average.
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Every KPI in mobile gaming — DAU, ARPDAU, LTV, ROAS and 17 more — explained with real formulas, worked examples, and industry benchmarks.
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Mobile gamers read roughly 28% of what's on screen. Here's the science behind why they skip — and 8 fixes that actually work.
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The complete mobile game retention playbook. From D1 benchmarks to 12 battle-tested strategies — everything separating the top 10% from the industry average.
Every KPI that flies around in mobile game-industry meetings — DAU, ARPDAU, LTV, ROAS and 17 more — explained plainly with real formulas, worked examples, and industry benchmarks.
Let's be real: when you downloaded your last mobile game, did you actually read the instructions? If your answer is "uhh… no?" — you're in good company.