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Deep dives into game design, industry trends, and the business of play — written for people who can't stop thinking about games.

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Retention Is Everywhere

Retention Is Everywhere — The Complete Mobile Game Retention Playbook

The complete mobile game retention playbook. From D1 benchmarks to 12 battle-tested strategies — everything separating the top 10% from the industry average.

The Mobile Gaming Metrics Bible

The Mobile Gaming Metrics Bible

Every KPI that flies around in mobile game-industry meetings — DAU, ARPDAU, LTV, ROAS and 17 more — explained plainly with real formulas, worked examples, and industry benchmarks.

Do Mobile Gamers Even Read?

Do Mobile Gamers Even Read? The Truth Behind In-Game Info

Let's be real: when you downloaded your last mobile game, did you actually read the instructions? If your answer is "uhh… no?" — you're in good company.