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Deep dives into game design, industry trends, and the business of play — written for people who can't stop thinking about games.

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The Season Never Ends

The Season Never Ends

How the battle pass was born, why your brain can't say no to it, and the mobile games making billions from it. Five mobile case studies with the numbers.

The Player Ocean

The Player Ocean

Every player type in mobile gaming — from ghost to super whale — and the exact design systems that move them up the spending ladder. With full feature matrix and whale psychology deep dive.

Royal Match vs Candy Crush

The King Is Dead — How Royal Match Took the Match-3 Throne From Candy Crush

For a decade Candy Crush owned match-3. Then a small team in Istanbul rewrote every rule. The full story of ten design revolutions that changed the genre forever.

Retention Is Everywhere

Retention Is Everywhere — The Complete Mobile Game Retention Playbook

The complete mobile game retention playbook. From D1 benchmarks to 12 battle-tested strategies — everything separating the top 10% from the industry average.

The Mobile Gaming Metrics Bible

The Mobile Gaming Metrics Bible

Every KPI that flies around in mobile game-industry meetings — DAU, ARPDAU, LTV, ROAS and 17 more — explained plainly with real formulas, worked examples, and industry benchmarks.